We have mentioned in our previous blog posts that with many technological innovations such as artificial intelligence and robotic process automation, there is a future where repetitive and boring work that requires human workforce will be done less and people will spend time producing more creative content.

So, will it be easy to produce these contents as your free time increases? Are you ready to produce value-added content? If you are not ready, we can say that there are a few steps you need to take.

First, you need to understand what areas of your passion and expertise lie in. Because the content you create will be fed by this passion and expertise. Let's say you are an IT expert and it is your passion to follow technological developments closely. However, this passion alone may not be enough to create added value. For example; in order to create added value, you will need to start thinking about the impact of these developments on society.

Then, you need to think about how this passion and expertise can serve your business. Therefore, it may be useful to act from the general public and to think about how a certain group of people will be affected by these technological developments, in terms of the work you do. In addition, as you make the topics you will produce content specific, your target audience will appear more clearly.

After determining these, what you need to do is to set a purpose for the content you will produce for your target audience. For example; do you aim to be entertaining, instructive or inspiring with the content you create?

Next, you need to determine what type of content you will reach your target audience with. Will you be able to express yourself better with writing, video content, podcasts or social media? It is important to think about which one will offer better content to your target audience and to improve yourself in that area.

In order to be different from your competitors over time, it will be beneficial to apply these 3 key success factors:

• Stay Authentic
• Consistency Pays Off
• Quality Over Quantity

If you apply these 3 important criteria, you can infuse your personality and unique perspective into what you produce by maintaining originality in your content, gain the trust of your target audience by creating consistent content, and offer in-depth, well-researched and high-quality content instead of producing a large amount of mediocre content.



At the end of the day, when you continue to produce value-added content, you will see that the coin of your life is valued step-by-step too.